The Logo Process

Logos & Branding

When you need a logo, you want an image that represents who and what you are. It should convey a feeling and act as an immediate identifier to your business. When I work with you to create your logo—your brand—I start with a set of questions to learn more about you and the business.

Armed with that information I start sketching, pencil on paper. After a few ideas I turn to the computer to create the digital renditions. As I work on these I’m considering colors, fonts, images—what does it mean? how does it feel? what does it say? I take the three strongest ideas and fully develop them to present to my client. From there, we discuss possible tweaks or edits. After a round or two of changes, the logo is finalized. I provide several file formats for both print and web use.

This image is an example of a logo set created for a promotion. They immediately chose one, no changes. Can you guess which one?

PJ Camtal

Logos & Branding

PJ Camtal makes beautiful, hand-made accessories. This logo picks up the design and colors from a hand-painted scarf with a watercolor effect. The swirl around its edge also evokes the feel of a scarf. The back of the business cards represents a gallery of work.