When you need a logo, you want an image that represents who and what you are. It should convey a feeling and act as an immediate identifier to your business. When I work with you to create your logo—your brand—I start with a set of questions to learn more about you and the business.
Armed with that information I start sketching, pencil on paper. After a few ideas I turn to the computer to create the digital renditions. As I work on these I’m considering colors, fonts, images—what does it mean? how does it feel? what does it say? I take the three strongest ideas and fully develop them to present to my client. From there, we discuss possible tweaks or edits. After a round or two of changes, the logo is finalized. I provide several file formats for both print and web use.